The 16 best Instagram spots in Tulum
The coastal town on the Yucatán Peninsula is a popular destination not only because of its picturesque stretches of beach.
We have summarized the 16 most popular Instagram spots in the city for you below:

Table of contents
1. Matcha Mama
A spectacular photo motif is the Café Match Mama. Among other things, you can order bowls and smoothies at the café.
2. Raw Love
On the beach, the Raw Love café awaits you with fresh food and drinks. The unique architectural style of Raw Love makes it a popular Instagram spot.
3. Nômade
The Nômade is a 4-star hotel located on the beach of Tulum. Due to the location and the construction of the bungalows and the outdoor area, several spectacular photo opportunities await you.
4. Casa Malca
Hotel Casa Malca is also located on the picturesque beach of Tulum. Parts of the hotel were built with elements of Mayan architecture. Due to the unique construction, a number of popular Instagram spots await you on site.
5. Sian Ka'an
Sian Ka’an is a national park that was established in 1986. Since 1987, the biosphere reserve has been a UNESCO World Heritage Site. Since the park is composed of coastal sections, rainforests and wetlands, you will find numerous photo motifs on site.
Tip: The beach section in the national park is much less frequented than the public beach of Tulum. Therefore, you will usually find a relaxing quietness there even on hot days.
Tip: The beach section in the national park is much less frequented than the public beach of Tulum. Therefore, you will usually find a relaxing quietness there even on hot days.
6. "Follow that Dream" - Lolita Lolita
One of the most famous Instagram spots in the area is the “Follow that Dream” sign. Since the sign is surrounded by palm trees, spectacular Instagram pictures are created on the spot.
7. Gran Cenote
The Gran Cenote is a popular Instagram spot due to its turquoise waters and spectacular scenery. While snorkeling, you can discover turtles and colorful fish species, among other things.
Tip: Since the Gran Cenote is one of the most famous cenotes in the region, you should visit it early in the morning to avoid waiting times.
Tip: Since the Gran Cenote is one of the most famous cenotes in the region, you should visit it early in the morning to avoid waiting times.
8. Chichén Itzá
Among the most significant ruin sites in the world is Chichén Itzá. The ruins, which are part of the Seven New Wonders of the World, date back to the Mayan period. The site, which has been a UNESCO World Heritage Site since 1988, covers an area of over 1,500 hectares.
Tip: The ruins can be visited daily from 8 to 16:30. To avoid long waiting times, early arrival is recommended.
Tip: The ruins can be visited daily from 8 to 16:30. To avoid long waiting times, early arrival is recommended.
9. Coco Tulum Hotel
Coco Tulum is a hotel with private beach and restaurant with Mexican-Italian fusion cuisine. From the rooms or cabins you have a unique view of the sea or the jungle.
10. I Scream Bar
One of the most famous bars in the city is I Scream Bar. Here you can enjoy the view of the sea with live music.
Tip: Between 6 and 8 p.m., the bar offers a happy hour.
Tip: Between 6 and 8 p.m., the bar offers a happy hour.
11. Azulik Hotel
The Azulik is located in the jungle of Tulum. The 4-star hotel is a private beach resort where you will find many spectacular Instagram spots.
12. Conestesia Tulum
A popular beach club is Conestesia Tulum, whose entrance is decorated with a pink straw bunny. In our opinion, this bunny can’t be missing from the list of Tulum’s most popular Instagram spots.
13. Vagalume Tulum
Vagalume Tulum is a beach club that stands out for its special design. Inside the club you will find several popular Instagram spots.
14. Roc Luxe Tulum
The Roc Luxe is located directly on the picturesque beach of Tulum. The entrance to the 5* hotel, whose design is a little reminiscent of a cheese with holes in it, is a terrific Instagram spot. The 5-star hotel also has a private beach, a bar, an outdoor pool, and a restaurant.
Tip: Your pictures will be especially great at sunrise, when the first rays of sunlight fall through the holes in the dome.
Tip: Your pictures will be especially great at sunrise, when the first rays of sunlight fall through the holes in the dome.
15. Las Coloradas
One place for spectacular Instagram photos is Las Coloradas. The pink salt lakes owe their color to the red and pink creatures (ex: red algae, brine shrimp and plankton) of the sea.
Info: The car ride from Tulum to Yucatan takes about 3 hours.
Info: The car ride from Tulum to Yucatan takes about 3 hours.
16. Papaya Playa Project
The Papaya Playa Project is probably the best hotel to shoot with your drone. The pools on the roofs of the villas are great for spectacular Instagram photos. The Papaya Playa Project has to be on the list of the best Instagram spots in Tulum.
Explore Destinations

South America
See all Cities

